Sales Training Seminars

  1. Sales and Service Communication :
    Explores the rep building their individual brand and the brand of the company. What are the components of relationship building and communication that are most valuable? Next we examine how we communicate and what the consequences are for utilizing poor communication skills. Open and closed questions, when and how to use them with particular focus on listen skills is the core ingredient of the seminar. We utilize role plays, product profiles, very active cross communication between the group to provide a lively absorbing environment that makes the material stick more effectively. Finally depending on how we structure the seminar we can cover the four customer attitudes that we encounter every day. This seminar can include more in the way of successful presentation techniques, which might bump the customer attitude section out of the agenda.

    This is a full two-day seminar that really can't be cut down. I would be happy to break it up over the course of several days spread out over a sales meeting.
  2. Sales and Service Communication Part Two :
    This seminar trouble-shoots the concepts learned in the first program. It is an important tune up after the first seminar that we utilize after people have had a season to use their skills. If customer attitudes were not covered in the first seminar we introduce them here exposing the group to an ever-increasing knowledge base. If the first seminar has to be shortened to one and one half days then this seminar becomes a one and one half day seminar. If we get through the entire first seminar then this becomes a one-day trouble shooting and customer attitude seminar.
  3. Planning the Season :
    This seminar combines communication with strategy for executing a successful season. We need some basic communication skills to accomplish this agenda. Time management both from planning and communication standpoint are integral components as well as developing strategies unique to each account and each period of the season. In today's world of increased expenses and time constraints on everyone this is important material for achieving results. We also challenge the 80/20 rule in this seminar. We can't break the bonds of it but we can insert business activities for smaller businesses where the image gain benefits the entire distribution.
  4. Advanced Communication Strategies :
    Is a one-day seminar that I give after the group has had one or two of the other seminars under their belt. This seminar deals with more difficult accounts that are larger or have layers of buyers. Determining what role the buyer and other key individuals play in the decision making process is the main focus of the seminar.